Limitations and Constraints of Marketing Essay

In this assignment I ordain describe the limitations and constraints of marting for Barclays. Within this I will discuss legal Acts that Barclays have to combine with when advertising, collecting data and market researching.Any and every organisation has limitations and constraints that they have to submit too within marketing, when it comes to market research, advertising or collecting data there are three laws every business has to obey. These laws areData Protection Act 1998 clientele definition Act 1968Consumer Credit Act 1974Data Protection Act 1998The Data Protection Act controls how your personal in runation is engross by businesses or the government. the great unwashed who are responsible for using data have to follow strict rules c all tolded Data Protection Principles. This means they must make sure the information is used fairly and lawfully, specifically stated purposes and used in a way that is acceptable, relevant and not excessive. All information has to be accurat e and kept rubber eraser and secure.Any companies that keep information on living and identifiable people, all must comply with the Data Protection Act this has to apply to all com specifyerised or manual records containing personal information about people.Barclays Bank will use this information, with them having accounts on students etc. they will use their information to send out any fictional character of services or offers the bank is promoting, this is a form of advertising. Barclays may also use this information for market research, for example if the bank wants a surveil of consumers opinions on a new service or if they would be interested in a new service, they can send questions, surveys to the information they have.Trade Description Act 1968Merchandise Marks laws were replaced with The Trade Descriptions Act this came into place on 20 November 1968, the laws and this new Act dealt with mis-description of goods and its particular job is to ensure that organisations he rald the truth about goods, prices and services.This Act makes it an offence if a company uses misguided trade descriptions to any of their goods and services, this Acts purpose is stop businesses advertising goods or services with false proposition. This Act covers a lot from the quantity, size or measure of goods how they were made or processed what they are made of when they were made their fitness for purpose strength, performance, behavior or accuracy and any other physical characteristics.Barclays will have to obey to this law, they cannot sell, promote a service with false intent. The Student Additions Accounts will have to meet to their description alongside the features included into the account have to be accurate and precise. Consumer Credit ActThe Consumer Credit Act was put into effect in 1974, it requires organisations that loan money to consumers or offer merchandise or services on credit or participate in reliable additional credit activities, have to be licensed by the OFT. If a company traded without a license, it would then lead to court case, not having your license or following this act is a criminal offence and can result in a fine or imprisonment.This act regulates consumer credits and insures content and form of credit agreement, procedures relating to events of default, termination or early settlement, credit advertising, method of calculating annual percentage rate (APR) and section 75 which gives consumers extra protection on items that cost over 100 and up to 30.000 paid by credit card.Before Barclays give out their services to consumers they will assess theircreditworthiness, they will use sufficient information obtained from a customer and a credit reference agency. Once a regulated agreement is in place, Barclays Bank will comply with the law and follow the act.Advertising Standards Authority (ASA)The ASA are an industry that deals with most types of ads, they deal with peoples complaints about advertisements, anything that pe ople may find inappropriate, offensive, irresponsible or potentially harmful. Once a complaint has been made the ASA will do all it can to get the advertisement removed or changed. The types of ads they deal with include powder magazine and newspaper advertisementsRadio and TV commercialsTelevision Shopping ChannelsAdvertisements on the Internet.Commercial e-mail and SMS text message adsPosters on legitimate poster sitesLeaflets and brochures celluloid commercialsDirect mailDoor drops and circularsAds on CD ROMs, DVD and video, and faxesSales promotions, such as special offers, prize draws and competitions wherever they appear. The ASA will help businesses same Barclays produce adverts that will not be misled and will meet principles and meet standards to a fair nature, these ads should be truthful and responsible. When a company produces any type of advertisement they have to make sure images, scripts they use are acceptable otherwise there ads could be removed or told to change. at that place are certain(a) things that the ASA do not find acceptable alongside consumers, such as binge drinking, concerns of obesity, smoking all markets should be aware. Pressure groups are people who all have a strong opinion on something and act upon it if an organisation produced something a pressure group did not agree with it would have a cast out impact against the company.ConsumerismConsumerism is a movement for people consumerism protects the customer against useless, inferior, or dangerous products, misleading advertising and unfair pricing. It is rights for all customers to have their say, before 1960 consumers had very low rights, now the law has changed and consumers have a lot more.This was put into place because of consumers wanting to be heard, they wanted a right to choose and to be informed. There are certain things consumers can find offensive or unacceptable, when a marketer makes advertisement they have to be careful about use of language, blasphemy, in separable humour and false sayings.When an organisation like Barclays produces any type of advertising they have to comply with all laws and consumerism, businesses will do this for their own safety as well as customers.